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About Us

Urban Edge Developments is a real estate developer that places trust at the heart of the purchase experience. We focus on creating low-density, carefully planned communities, with a clear commitment to ownership, permits, execution, and protecting the client's investment from the first step.

Our Story

1

A Clear Purpose
Urban Edge began with a simple conviction: real real estate development does not begin with a sales announcement; it begins with a project that has clear ownership, complete documentation, and the ability to be executed with confidence

2

Verifiable Trust
We make sure trust is built on tangible elements: fully paid land, approved decrees and permits, an excavation permit, ongoing construction works, and a financial mechanism that links client funds to construction progress.

3

Disciplined Execution
From the site to the design, and from concrete to landscaping, we work with a methodology that makes every decision part of an integrated residential experience and lasting value.

4

Communities That Live and Last
Our ambition is to create places that are livable today and able to preserve their value over time: calm, low-density, and built around the real needs of the family.

Mission

To create safe, well-studied residential communities that combine investment clarity, execution quality, everyday comfort, and long-term value.

Vision

For Urban Edge to become a trusted name in Egyptian real estate development, through projects that begin with credibility and are completed with a real life experience.

Trusted by global brands

Financial Safety System

Urban Edge applies an Escrow Account mechanism to protect client funds and ensure they are released only in line with actual project execution. Client payments are deposited into a dedicated project escrow account—not the company's operating accounts—and are disbursed only after approved construction progress certificates confirm real work has been completed on site.

Exclusive Community

100% standalone villas (Standalone Community) — no crowding, no shared units.

  • 10% down payment with installments up to 8 years.
  • 15% down payment with installments up to 9 years.
  • 15% on 8 years → 5% discount.
  • 20% on 8 years → 10% discount.
  • 20% on 9 years → 5% discount.
  • 25% on 9 years → 10% discount.

Proven Expertise

Market leaders with top achiever awards for Palm Hills, Hyde Park, Tatweer Misr, and more.

Prime Locations

Strategic land selection ensuring unmatched value and future growth.

General Contractor

Since the 1980s, as the complexity of buildings began to increase, the field of

Innovative Concepts

Introducing new approaches like standalone villas priced competitively with twin houses

70+
Country
60
Awards and Medals
130k+
International Customers
21+
Facilities


Urban Edge is a real estate development company born from the strategic partnership
between Royal Hills and Al Mashrek. Together, we unite two powerful forces in the real
estate industry: unmatched sales and marketing expertise with decades of construction
and development excellence.


Founded on a vision to deliver value-driven, innovative, and community-centered projects, Urban Edge creates developments that reflect both modern living and smart investment.

Our Story

Combining Royal Hills’ sales leadership with Al Mashrek’s engineering legacy, Urban Edge delivers unmatched real estate value and future-ready communities

Royal Hills

Founder Mohamed Hassan

Royal Hills, led by Mohamed Hassan, has been a market leader since 2006, oficially establishing its commercial presence in 2015. With operations spanning Dubai and Egypt, the company achieved top-performer status with leading developers such as Palm Hills, Hyde Park, Tatweer Misr, White Bay, and Ninth Avenue. In many cases, Royal Hills achieved higher sales results than the developers themselves, proving unmatched expertise in sales and marketing.

Al Mashrek

Founder Eng.Mostafa

Al Mashrek, established over 25 years ago and led by Eng. Mostafa, brings more than 40 years of engineering and construction experience. With a portfolio that includes residential towers in Maadi, Alexandria (particularly Smouha), and major contracting works in Golf Porto Marina, Diar 1, and Sadim North Coast, Al Mashrek has become a trusted name in real estate execution and development.

Urban Edge

Strategic Partnership

Together, this partnership combines market intelligence, sales leadership, and construction expertise, ensuring that every Urban Edge project ofers innovative design, premium locations, and reliable delivery.

Shaping the Future of Urban Living

Our Mission & Vision

Mission

Our mission is to create developments that go beyond housing. We strive to design communities that inspire better lifestyles, select prime locations that guarantee future growth, and provide innovative solutions that make quality living accessible to a wider audience.

Vision

To redefine urban living in Egypt by delivering exceptional real estate products that blend modern design, community-driven planning, and long-term investment value.

Our nearly 8,000 committed staff members are ready to help.

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